The internet revolution has resulted in a maddening increase in the volume of information available, making it very difficult for telesales companies to maintain the quality of their data. Identifying the basic components of good data is imperative in order to develop a system for keeping the data clean. Some of the critical components are discussed below.
- Data accuracy
· Completeness
Completeness of data is a prerequisite for telesales companies to taste greater success. It’s necessary to check the completeness of data on two levels. On a macro level, you should have all the records you need- the names of all the companies that use the kind of services you offer, the contact details of all the desired decision makers, and so on. Secondly, on a micro level, make sure these records have all the relevant fields and information- the correctness of the names, contact numbers, email addresses, designations and referrals etc.
· Consistency of the process
Have a standardized format in place to analyze and synthesize your data. You should systematically classify and prioritize your data to improve your workflow. You can standardize your process today easily and efficiently using modern CRM systems.
· Uniqueness
Last but not the least; uniqueness is another relevant component of clean data. It ensures there is no duplication. Your employees would be losing sleep unnecessarily if a record is appearing again and again in your database. You won’t be able to resolve the true status of a record if it shows a different status every time.
Working with a clean, error-free database should be the priority of telesales companies to ensure better results. Make sure your data has all the essential components- accuracy, completeness and uniqueness of data, and consistency of the process. If so, the sky will be the limit.