- Do not rely solely on fresh leads
Creating fresh leads regularly is an essential step in order to boost lead generation in India, but focusing solely on new leads and neglecting the existing ones is not going to take you too far. Generating leads is a costly affair, requiring investment of time, effort and money; a balanced view can certainly help you improve your sales results more effectively.
- Do not depend too much on technology
It’s true that using state-of-the-art technology has become inevitable today but technology will work only when you have an efficient system in place. Technology does help you in finding and ironing out flaws in your system, rest all depends on the effectiveness of the strategies you formulate and the hard work you put in. Technology can sometimes put additional burden on your budget, forcing you to abandon some positive plans, it’s better to adopt it as per your requirements only.
- Don’t live and die for closing ratios
Closing deals is your final objective, no doubt, however, you need to take care of other aspects too to effectively maximize lead generation in India. One must develop a mechanism to regularly monitor the efficiency of each stage of the process to make it more effective and result oriented.