Call screening traps:
Call screeners are thorough professionals specializing in keeping unsolicited sales people from reaching their masters. Some familiar and some unfamiliar traps are set up by the call screeners to weed out the unwanted salespersons; you need to be careful not to fall into these traps.
Here are a few useful tips for B2B appointment setting services for avoiding these typical call screening traps.
· Never behave like a typical sales person:
You are naturally on a sales call but don’t make it too obvious. The call screeners are employed to protect their executive’s time; they won’t let you in if they feel you would be wasting their employer’s time. Do your homework thoroughly to know the exact name and designation of the decision maker; otherwise you are already a loser. The call screeners will weed you out quite easily.
· Honesty is the best policy:
Most of the times, honesty is the best policy for a sales person. Call screeners are experienced people, it’s not easy to fool them. If they ask you a direct question about your identity, it’s better to come clean. Try to convince them about your utility for their organization rather than trying to bluff your way in.
· Offer something interesting:
Call screeners are not going to let you in just like that; offer incentives in the form of some useful industry information or a proposal to research their issues and your call will carry that extra weight. Call screeners don’t have any personal grudges against you; they are just doing their job. Prove your good intent and capability to benefit their organization and they will let you through to talk with the decision maker.
B2B appointment setting services must devise effective ways to deal with the gatekeepers for running a successful campaign. However, they don’t necessarily have to adopt unscrupulous methods for the purpose. Be patient, adopt honest measures and convince the call screener about your utility for their company and you will get a chance to be in direct touch with the decision makers.