· Advantages of organizing trade shows:
One of the most effective ways for maximizing lead generation in India is to organize trade shows, they bring in most and the best quality leads. It gives you an opportunity to showcase your products publicly besides getting in touch with the prospects directly. You discuss various issues and technicalities, answer queries and objections while the customers can make negotiations having analyzing their options and judging your capabilities. One disadvantage though is that it’s a costly affair, a tactic to be used only once in a while.
· Importance of conducting seminars/ webinars:
Knowledge sharing through seminars or webinars is another effective lead generation tactic. You get in direct touch with the prospects and answer some of their queries, making a good impression. Have a solution for their issues, and you land a quality lead right here.
· Good old tool of running e-mail campaigns:
Running an email campaign is one of the oldest yet most effective ways of boosting lead generation in India. However, top executives are extremely busy today, so you need to make your campaign effective without actually looking too pushy. Send newsletters and product information on a regular basis without demanding anything, it will present your image as a serious organization wanting to help the customers. Keep them interested by sending only something valuable for them and this tool will act as a great lead generating tactic.
· SEO for best results:
One of the most effective modern lead generation tactics is search engine marketing. Everyone is using internet to acquire more and more information; when they google their queries, you have a chance to invite them to your website and let them know more about you. It’s vital to invest more on search engine marketing, it will attract better quality leads.