· The human factor
You must realize the significance of the human factor, your sales rep, they act as the interface between the clients and your organization. They are always the face of your organization in many ways. Conduct regular training sessions for your reps to make sure that they sound natural and knowledgeable. The customers don’t like a sales rep who is overly-staged, animated or robotic.
· A complete contact list
You can effectively generate business leads on a regular basis if you develop the habit of working with a complete, error-free contact list. Your contacts list should include all the entries like names, designations, contact numbers, and so on, and should be mostly error-free. Don’t include people who don’t need your products or services or companies that are too big or too small for your business.
· Well-researched script
Going extempore is never a good idea. Develop the habit of having a well-researched script before making a call. It will help you include all the salient points of your offer. Your script should be logical, short and concise to help you convey your expertise in a nutshell in a professional manner.
Try developing an effective process to monitor the effectiveness of each stage of your lead generation program in order to successfully generate business leads in abundance. This will allow you to identify and rectify any problems as soon as they surface.
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