· Your first priority should be the needs and requirements of your customer
Lead generation companies are there to earn profits, of course, but the needs and requirements of the customer should always be their first priority. They must keep them happy and satisfied to maintain their industry leader status intact. This would automatically get them great referrals without even asking for them. A happy and satisfied customer will go ahead and refer you to their friends, industry peers and colleagues if your solutions have effectively helped them solve their issues and improve their results.
· Plan some good incentives
Your customers are taking out time from their packed routines to refer you to their colleagues and acquaintances, it’s your duty to show your gratitude and compensate them suitably. They are forwarding your cause despite their own problems and limitations. You must reciprocate in some sense by planning incentives to show your appreciation for the favor. This incentive could be in the form of a discount or a cash reward, or even your services or a return referral.
· Make it convenient for them
It’s essential for lead generation companies to respect the time and convenience of the decision maker who is doing them a great favor. To make your referral program more effective, make it a point to never call them at an inconvenient time. Go out of your way to make it as convenient as possible for them. Call them during their leisurely time not to inconvenience them during work hours. Additionally, you can add a tag line in your email or a prominent button on your website. Always be prompt in expressing your appreciation and gratitude as soon as you get a referral.
An effective referral program is a very powerful tool for lead generation companies to create quality opportunities on a regular basis. Follow some basic fundamentals like making the customer’s requirements your first priority, offering them suitable incentives for their favor, and trying to make it as convenient for them as possible in order to have an effective referral program.
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