· Never compromise with quality:
Most telemarketing companies in India give a lot of importance to the number game, which is justified to some extent. However, you just cannot undermine the importance of quality and hope to succeed by concentrating solely on quantity aspect. Focus on the quality of existing leads to effectively improve their closing ratios. Generating fresh leads needs investment of money and manpower; a cheaper way of improving your business is to concentrate on the existing leads.
· Be technology savvy:
State of the art technology helps you stay with the competition, you can make it more effective by devising innovative strategies. For example, CRM technology would help you in sorting out problems and streamlining your process, a clear-cut strategy for the sales process in combination with this technology would help you scale greater heights.
· Train your sales persons:
It’s imperative for telemarketing companies in India to impart regular training to their sales teams. A sales person is the face of the organization, he is the first one to get in touch with the prospect. You should conduct regular training and motivation sessions to guide them about what they are selling and how should they live up to customer’s expectations. It’s important for them to sound natural and knowledgeable, and not over animated or aggressive, or dull or sleepy while conversing with the customer.