· Is the data consistent
Having in place a standardized procedure to enter and maintain data is essential if one wants to run an effective campaign for maximizing lead generation in India. Keeping the data relevant and useful is just not possible unless you have a standardized format for analyzing and synthesizing your data, failing which your database might turn into an impregnable maze. You can make your workflow smoother and more efficient by developing a system for classifying and prioritizing your data. This can be easily accomplished today by adopting automation or using modern CRM systems.
· Is the data unique
Last but not the least, you have to ensure the uniqueness of your data to avoid duplication and complete chaos. You will go on and on purging your data and causing frustration among your employees in trying to sort out the repetition of records, errors and duplications if the same record keeps showing a different status every time. This is a sure way for losing your productive time actually doing nothing productive at all. Having a system in place and training your employees to be vigilant is the key to maintain the uniqueness of your data.
You need to possess a clean, high-quality database to effectively boost lead generation in India in today’s business world. Identify the essential components of good data and put in place the systems to ensure they are always present to help you work efficiently and effectively.