The best time to catch their attention:
One problem with cold calling is that the decision maker is going through a hectic period dealing with people and solving problems; voice mails give you a chance to catch them in a quiet moment. They are more receptive during this time and can listen to your messages unhurriedly. A good voice mail can convince them that you have something special for them and make them call you back with a positive frame of mind. Wasting this golden opportunity by leaving a poorly thought out message will make you lose a lucrative deal. Here are some tips to make your voice mails more effective.
- Be brief:
- Use referrals:
If you use a referral upfront, you have a better chance of getting the decision maker listen to your full message. The name of a close friend, colleague or associate, state it clearly just after you have introduced yourself, makes them more receptive to what you have to say.
- Prepare an effective script:
It’s important to make full use of the potential of voice mail messages for boosting telemarketing lead generation. This can be achieved with a little planning and imagination. Leaving brief and effective messages would ensure that the prospects call you back.