Some common errors sales people make:
Lack of a defined process is often the biggest roadblock in the way of effectively running lead generation in India effort. Following are some common mistakes sales organizations make, reducing efficiency and productivity.
· Over-dependence on creating leads:
You definitely need to create fresh opportunities regularly but not doing enough about the existing leads will not do any good to your prospects. Lead generation is a costly process that needs a lot of investment in terms of time, effort and money.
· Over-dependence on technology:
Technology gives you an opportunity to improve your efficiency, but it can never be a replacement for a well-established system. It helps you find and iron out problems; you need a sound strategy and hard work to improve your sales results. You may exceed your budget if you tend to rely too much on technology.
· Over-emphasis on closing ratios:
Closing deals is the ultimate objective of any business, however, concentrating solely on deal closing ratios and neglecting other stages of the sales process can land you in deep trouble. Measure the success of each stage of the process to make it more efficient and result oriented is imperative for boosting lead generation in India successfully.
One must avoid the above mentioned common errors to effectively maximize lead generation in India in this era of curtailed budgets and fierce competition. Over-dependence on improving closing ratios and using technology can be detrimental for your prospects, managing each stage of the sales process is essential to ensure efficiency and greater sales results.