The art of conversation:
The ability to engage the prospect in a productive dialogue decides the fate of a conversation and is the key to increasing lead generation in India. This compels them to think about taking this process forward. Create a moment of clarity to change their perspective and force them to step back and take notice, and they would consent to meet you. Here is how you can achieve it.
· Make them see your point:
Making a complete stranger see your point is not an easy task and the fact that the decision makers are always short on time makes it even more difficult. The true art lies in making them realize that your product/ service may help them improve their efficiency and enhance their productivity. Prepare you script in such a way as to convince them about your suitability to their organization and you have won half the battle.
· Offer to solve their problems:
Lead generation in India is your objective no doubt, but going out as a sales person is not the right way. Change your attitude and try thinking and acting like a problem solver instead and you will fare better in today’s changed business scenario. It’s imperative to do a thorough research about the prospect’s industry and working before you even pick up your phone. Identifying their points of pain and preparing your sales script accordingly is the first step towards convincing them that you are aware of their problems and needs and want to help them through your solutions. That would certainly do the trick.
Intensifying competition and the effects of a global slowdown make the task of lead generation in India very challenging. Making the prospect see your point and offering your help rather than acting like a greedy sales person can certainly help you achieve the purpose.