Pain and motivation
The basic principle of the sales business is that an opportunity can exist only in the presence of two factors: pain and motivation. Appointment setting services in India provide an opportunity to their clients to know the prospects well. You ask probing questions to elicit the needed information to assess if any pain exists and what is the level of motivation on customer’s part.
Components of appointment setting:
It’s imperative to understand the basic components of appointment setting in order to run an effective appointment setting campaign. This helps you tackle the decision makers in an effective manner. Following is a list of these components.
- An error-free, complete contact list
- A proactive approach
Appointment setting services in India need a proactive approach since only a ceaseless activity enables you getting in touch with important decision makers. You have to keep dialing to get to more and more prospects, rest of the sales process follows once you have an appointment.
- Your sales representative
The person getting in direct touch with the decision makers is your sales rep, naturally he is a key component in your appointment setting campaign. Train them well so they don’t sound scripted or unprepared, robotic or animated, over aggressive or sleepy. They should sound natural, confident and capable to convince the decision maker to grant an audience.