· Saving time
Time is money in this modern world. You will easily attract a customer if you can offer something in those terms. Your presentation should demonstrate objectively how your solution will achieve this objective. Tell them clearly how you can help them complete their processes faster and more efficiently to reduce wastage of their precious time.
· Earning or saving more money
The bottom-line for any business is profitability, always. Nobody is going to buy from you unless you offer them greater profits. They are not really interested in all those technical terms and buzz words you might use to woo them; they just want to see their profit margins grow. The success of lead generation services lies in showing the customer how their solution may help them earn or save more money.
· Providing a stress-free work environment
A working person spends more than half of their waking hours in their work places; a stress-free work environment is essential to keep them happy and productive. Your solution would be appreciated the most if it offers a way of reducing the stress levels making the processes easier and more efficient.